Shangye will launch a new medium and large SUV SAIC Group and Huawei Terminal to deepen synergy once again.
On September 24th, we learned from SAIC Motor that it and Huawei Terminal will further deepen their collaborative cooperation on the Shangjie brand. The Shangjie product line currently comprises two major series, Z and H, and will continue to expand its model range according to the initial product plan. The next new model will be a mid-to-large SUV, targeting emerging middle-class families in first- and second-tier cities, and will be equipped with Huawei's latest smart mobility solutions. Simultaneously, in this new phase of deepened cooperation, SAIC has invested an additional 1 billion yuan to upgrade the Jinqiao Shangjie dedicated factory with intelligent technology. This base is a core manufacturing hub in SAIC Motor's passenger vehicle strategic plan, planned and constructed according to "Industry 4.0" standards. After the upgrade, the Jinqiao base will feature four core intelligent manufacturing processes and an intelligent logistics system, focusing on key dimensions such as intelligent perception, intelligent decision-making, and intelligent connectivity. According to official sources, since the inception of the Shangjie brand, SAIC and Huawei have been committed to fully leveraging their respective unique advantages to jointly explore innovative paths for intelligent vehicle technology and business models, creating globally competitive intelligent vehicle products and ushering in a new era of intelligent mobility. SAIC has initially invested 6 billion yuan in special funds and assembled a dedicated team of more than 5,000 people to conduct in-depth cooperation with Huawei engineers in all aspects of the industry chain, including product definition, styling design, HarmonyOS cockpit, driver assistance, production and manufacturing, sales and service, forming a complete collaborative system from R&D to delivery. From January to August this year, the Shang Industry has sold more than 50,000 vehicles in total, and launched the Shang Industry Z7 and Shang Industry Z7T models for the young generation Z, undertaking the important task of breaking the circle between Hongmeng Zhixing and the new market segment brands in the mainstream price. At present, there are nearly 1,000 brand dealers in Shangjie, and about 200 private networks have been built, with a channel coverage rate of 75%, and nearly 100% coverage in first- to third-tier cities. In the new stage of deepening cooperation, the channel construction of Shangjie will once again improve quality and efficiency, optimize the layout of terminals, promote the "private network + supermarket" model, and further improve the conversion efficiency of customer acquisition, channel health, and dealer profitability. We'll keep an eye out for more on the brand. (Wen/Auto Home Zhou Yi).