In the first half of the year, domestic SUV sales were released. At present, the swap demand in the price segment of more than 200,000 yuan has been released, which has become the new main force of consumption in the SUV market. Pure electric SUVs have gradually entered the mainstream of the market. Popular models are full of attractions: Ideal sales of its products in the first half of the year surpassed Xiaomi YU7, who can win the sales championship in the fuel camp? How do BYD and Zero-run models perform? What sales results have been achieved by Geely Boyue L, Formula Leopard Titanium 7, the new NiO ES8, and the boundary M7? Next, we will jointly inventory the sales volume of SUV models in the first half of the year, and cover the two camps of new energy and fuel. Total● SUV Sales: Who was the winner of the fierce competition in the first half of the year? In the first half of the year, the demand for SUV market continued to be released, and consumer car purchase standards continued to be upgraded, no longer limited to spatial parameters, and the requirements for hard indicators such as vehicle driving and control performance and product quality continued to increase. 200,000 high-end SUVs have become the main consumer in the market. Tesla Model Y, Xiaomi YU7, Ideal L6, Formula Leopard Titanium 7 and other models have occupied market share with corresponding product advantages. NEV models continue to dominate the SUV market. Among the top 10 SUV models sold in the first half of the year, NEV models accounted for six seats. The penetration rate of the pure electric SUV market continues to increase. The price of the top ten new energy models is generally concentrated in the 200,000 yuan level and above, and the overall pricing is higher than that of the top ten fuel SUV models. The market's acceptance of medium and high-end new energy SUV consumption has increased significantly. At the same time, the Chinese brand new energy SUV has become the mainstream of the market, but Tesla Model Y is still the king of popularity and still cannot surpass it.● Fuel SUV sales: In the first half of the year, the top ten fuel SUV sales were dominated by mature hot-selling models. Overseas brands occupied a stable market share with terminal preferences and mature and reliable products. After market screening, the fuel SUV market of Volkswagen and Toyota was solid. The Chinese brand Geely has an outstanding performance, occupying three seats, of which 100,000 mainstream SUV Geely Boyue L is the most popular model for consumers. Bo Yue L: In the first half of the year, 110,621 units of Geely Bo Yue L became the most popular fuel SUV in the first half of the year. Since the launch of the Geely Boyue L in May last year, the Boyue L, which has returned to mainstream design, has entered an "open-hanging" state, and its peak monthly sales once exceeded 30,000 units, becoming the leader in the 100,000-class SUV market. It is not that there is no market for fuel vehicles. Fuel vehicles that have been "intelligently" transformed are still very popular, and mature products are still "king". Bo Yue L has thousands of miles of H3 assisted driving, supporting high-speed pilot assistance and parking assistance. At the same time, it is equipped with active safety configurations such as AEB and AES active avoidance. The mature Flyme Auto smart cockpit, self-developed Dragon Eagle 1 chip, 16-speaker Flyme Sound unbounded sound to a high level, as well as AR-HUD and Queen co-pilot, as a 100,000 yuan class car has everything. The new car is based on the CMA mature architecture system, 1.5T+2.0T dual power, the maximum power is 181 horsepower and 218 horsepower, respectively, with 7-speed wet dual-clutch gearbox, WLTC comprehensive fuel consumption is only 6.85 L/100km, easy to drive, smooth driving, fuel consumption is low enough. Tiguan L: In the first half of the year, 82,806 units of Volkswagen Tiguan L have been the benchmark product in the overseas brand fuel SUV market. Since the replacement in May 2024, sales have continued to climb. At the same time, the model also adopts the strategy of the old and new, coupled with the terminal discount, which makes the starting price of the product terminal lower to within the price range of 150,000 yuan, making it more competitive. The reputation of the mature product over the years is also the basis for the continued high sales of the car. Since the replacement of Tiguan L, Tiguan L has deeply insight into the needs of Chinese consumers. The intelligent cockpit has been fully upgraded, providing a three-screen design, and the central control 2K screen +8155 chip. At the same time, the IQ.Pilot assisted driving system is also brought, supporting high-speed and fast road navigation assistance. The power en route L Pro is equipped with a mature third-generation EA888 engine, a 2.0T turbocharged engine + a classic combination of 7-speed wet dual-clutch transmissions with a maximum power of 162 kilowatts, and in addition, 1.5T models are available. Xingyue L: In the first half of the year, the sales volume of 82,264 units of Xingyue L is another classic compact fuel SUV of Geely. It has been successfully sold in the market for many years, and has maintained sales of more than 10,000 units per month, forming a "combination fist" with Bo Yue L. It is best-selling thanks to the continuous iteration of products by Xingyue L to cater to new demands and new changes in the market. After the launch of the Oriental L series last year, the product intelligence has been comprehensively improved, bringing a dual 14.6-inch lane screen, standard Flyme Auto machine and 8155 chip. At the same time, it is equipped with a vast assisted driving H3, supporting high-speed Noa. The Queen Co-Pilot, CCD Variable Damping Suspension is also introduced at the comfort level. This year, Seikoshi L launched a long-wind version that retains the dual 14.6-inch laminated screen, further lowering the price threshold. Featuring a 2.0T turbocharged engine, the Starry L offers 160 kW, 175 kW and 200 kW of power. In addition, Xingyue L also launched the i-HEV intelligent engine hybrid this year, bringing an oil-electric hybrid model with a combination of a 1.5TD hybrid dedicated four-cylinder engine and a P1/P3 dual motor, and the WLTC 100-kilometer fuel consumption is only 4.75 L. Honda CR-V: In the first half of the year, sales of 69,089 fuel SUVs were in the top ten. In addition to the Volkswagen brand, there were also Japanese brands. Overall, Honda CR-V sales remained stable, achieving monthly sales of more than 10,000. At present, the equity price of CR-V is only 137,900 yuan. Such a mature classic fuel SUV still has great temptation for consumers. CR-V's 1.5T turbocharged engine + CVT stepless transmission combination, 2.0L hybrid still classic, low fuel consumption, smooth gearshift, large rear space are the advantages of this car, the new car also has 5-seater version and 7-seater version optional. The fuel model WLTC has a combined fuel consumption of 7.25 L/100km, and the hybrid model WLTC has a combined fuel consumption of 5.49 L/100km. At the same time, the new Honda Connect 4.0 system supports CarPlay, CarLife, and HiCar interconnection to meet user needs. RAV4 Rongfang: In the first half of the year, the sales volume of 68,874 fuel SUVs included three Toyota models, namely Fenglanda, Corolla Rapidfang and RAV4 Rongfang. The first two models are the entry-level SUVs sold by Toyota in Japan, and the terminal price that is close to the people is more impressive. The RAV4 Rongfang completed a comprehensive replacement in November last year, ushering in a full range of product iterations. Low fuel consumption, large space, smooth gear shifting are still the most valued product highlights for users. The new RAV4 boasts three types of power: 2.0L naturally aspirated, 2.0L hybrid and 2.5L hybrid. The WLTC has a combined fuel consumption of 6.29 L/100km, 4.59 L/100km and 4.91 L/100km, respectively, and is also equipped with a stepless transmission. The new RAV4 introduces the Qualcomm Snapdragon 8155P chip, which supports visible and speakable voice control, and also provides CarPlay, HiCar, and Carlink interconnection. Toyota Pilot brings multiple active safety guarantees such as reversing side warning and merging assistance.● New energy SUV sales: In the first half of the year, new energy SUV sales were in the top ten, and the top mainstream brands ranked steadily in the mainstream market. Tesla, Ideal, Xiaomi, BYD, NiO, Changan, Hongmeng Zhixing and other well-known brands entered the top ten, and Chinese brands firmly occupied the home market and became the absolute backbone force. The pure electric vehicle model has already reached the C position in the new energy market. Nowadays, consumers are increasingly looking at the comprehensive use experience of the whole vehicle. The strength of the excellent product is the core key to impressing users. Regrettably, all models of Zero Run failed to rank among the top 10 SUV sales in the first half of the year. The overall performance of the brand's models was balanced, and the domestic and overseas markets were in sync with each other. However, in June, Zero Run A10 sales reached 24,865 units in a month, and it has entered the top three in SUV sales. Model Y: The sales volume of 172,513 units in the first half of the year, although Tesla's push rate is not very high, does not affect its market performance. Just this past June, the monthly sales volume of Model Y reached 38,654 units. As the first brand to dominate the smart electric vehicle market, word of mouth has become entrenched. The mature three-electric system and excellent driving experience are its advantages. Model Y launched a new model at the beginning of last year, ushering in a comprehensive upgrade of appearance, interior, power, endurance, intelligence, and comfort, especially for the soft ribs of old products. In August of the same year, the Model Y L was launched, which not only brought 6-seater models, but also greatly upgraded at the comfort configuration level. The Model Y and Model Y L are similar to the standard and long axle versions of the BBA. The axle models meet the driving control needs, and the long axle models pay more attention to the rear passenger experience. At present, Model Y offers single-motor and dual-motor versions, the fastest 0-100km/h acceleration is 4.3 seconds, the CLTC has a maximum endurance of 821km, and the minimum power consumption is only 11.2kWh/100km. At the same time, Tesla also provides a complete and exclusive charging network. Ideal i6: In the first half of the year, sales of 120,443 units of ideal i6 have quickly replaced the position of ideal L6 since its launch in September last year, becoming the most popular ideal model and the ideal most cost-effective model. At present, monthly sales have continued to exceed 20,000 units, and the market performance is strong. Its target users are clear, and from the user's mindset, the product experience is at the core, and the ideal car is also the pioneer and leader in family smart SUVs. The ideal i6 not only has a very personal appearance, but also meets most of the expectations of users for five-seat SUVs, such as spacious and comfortable rear seats, 21.4-inch rear entertainment screens, 20-speaker platinum speakers, and so on. At the same time, at the intelligent level, equipped with ATL all-weather lidar and Nvidia Thor-U chip, the computing power reaches 700TOPS, supporting VLA driver large model, and voice-controlled assisted driving system. Ideal i6 offers single-motor and dual-motor versions, CLTC has a maximum endurance of 720km, 10% -80% charging for 11 minutes, 0-100km/h acceleration for up to 4.5 seconds, minimum power consumption of 13.6kWh/100km, and CDC continuous variable damping shock absorber is standard. Likewise, the Ideal also paves the way for a strong charging network for the i-series. Xiaomi YU7: In the first half of the year, the sales volume of 104,559 units of Xiaomi YU7 broke many records in the automobile circle after it was launched in June last year. For example, the performance of 200,000 units in 3 minutes is a myth. In December last year, Xiaomi YU7 also set a monthly delivery record of nearly 40,000 units. Balanced performance in terms of driving control and comfort, making it a near-perfect model in the eyes of consumers, with a high degree of attention. The Xiaomi YU7 has a sporty exterior design, the interior design is unique, very technical, and the front and back rows bring a comfortable experience. Intelligent In addition to the Xiaomi ecology, the driver assistance hardware is equipped with the NVIDIA Thor 700TOPS driver assistance chip, which can realize Xiaomi had end-to-end driver assistance. The YU7 also has single-motor and dual-motor versions. CLTC has a maximum endurance of 835km. This year, the YU7 standard and GT versions have also been launched. The GT models have a maximum acceleration of 0-100km/h for 2.92 seconds, a 10% -80% charge for 12 minutes, and a minimum power consumption 12.9kWh/100km. Equipped with a closed dual-chamber air spring and a dual-valve CDC continuous damping variable shock absorber. Formula Leopard Titanium 7: In the first half of the year, 94,417 units of Formula Leopard Titanium 7 have been sold since its launch in September last year, making Formula Leopard stand out from the niche personality brands. In December last year, it achieved a good sales volume of 34,000 units per month. At the end of April this year, Titanium 7 launched a pure electric model, and sales continued to climb in the past two months, with sales reaching nearly 20,000 units in June. The hard-core square box shape, excellent driving texture, spacious space performance, and excellent price/performance ratio are the strengths of this model. The square box shape of Formula Leopard Titanium 7 made it a hit. At the same time, the car integrated many BYD technologies, such as the Eye of the Gods B, Yunxun-C, Yunxun Preview, flash charging technology, etc. A medium-sized and large SUV in a large space, with a starting price of only 179,800 yuan. Titanium 7 also offers plug-and-mix and pure-electric versions with fifth-generation DM and second-generation blade battery technology, respectively. The new car is available in single-motor and dual-motor versions. The plug-in hybrid model CLTC has a maximum battery life of 200km, the pure electric model CLTC has a maximum battery life of 755km, the 0-100km/h has a maximum acceleration of 4.5 seconds, and the 10-97% charge takes only 9 minutes. The plug-in hybrid model has the lowest feed fuel consumption under WLTC conditions 5.9L/100km, and the pure electric model has the lowest power consumption 15.1kWh/100km. BYD is also currently rolling out a large-scale flash charging network. NiO ES8: In the first half of the year, 78,618 new NiO ES8 units were launched in September last year, which broke the silence of NiO sales and changed NiO's consistent pricing strategy. A large SUV rental battery was sold for only 298,800 yuan. Three rows of large space, excellent design, comfortable and luxurious experience, coupled with NiO's consistent brand reputation, ushered in a continuous rise in sales as soon as it was launched, and quickly became a hot-selling model. The core advantage of the new NiO ES8 is still the space, positioning the large SUV, the length of 5280mm, so that all three rows of passengers can have a spacious space, at the same time, the new car also provides 230L of the front compartment and 547L of the trunk. Seat layouts are available in 6-seat and 7-seat versions, and the 6-seat version offers dual zero gravity seats in two rows. Interior innovations include a 48-inch miniLED digital sky screen + 15.6-inch AMOLED center control screen, a 21.4-inch miniLED rear entertainment screen in the second row, and a 27-speaker violin sound system. The auxiliary driving system is equipped with NiO Shenji NX9031 and NiO Aquarius Supersensitive System to achieve point-to-point global navigation assistance. CLTC has a maximum endurance of 655km, the whole system is equipped with dual motors, the fastest acceleration of 0-100km/h is 3.9 seconds, the lowest power consumption is 16.3kWh/100km, and the new car also provides a dual-cavity air suspension system + CDC shock absorber. In addition, NiO has a well-established network for power exchange and charging.● Editor's Comment: The SUV market is the core bearing area for domestic consumers to increase their demand for swaps, and the demand for the price segment of 100,000 to 300,000 yuan has always remained strong. Chinese brands have dominated the SUV segment, and new energy models are the core driving force for market growth. Among them, the growth rate of the 200,000-300,000 pure electric SUV subdivision track is particularly rapid, accurately undertaking the demand for medium and high-end replacement; on the contrary, in the price segment of 100,000-200,000 yuan, traditional fuel SUVs still firmly occupy the basic market. However, the overall market share of fuel SUVs is still shrinking. After multiple rounds of market success, most of the current retained main models have mature product strength and stable market recognition. The competition of new energy SUV circuits is becoming hotter, the iteration cycle of new cars is greatly shortened, and the top ten popular sales are changing frequently, which significantly increases the difficulty of creating long-life-cycle models. Looking ahead, the pace of new energy vehicles will remain high, and market penetration will continue to climb. The upturn in oil prices in the first half of the year further accelerated the pace of popularization of new energy vehicles. In the long run, the expectation that oil prices will rise will also provide stable support for the continuous growth of the new energy SUV market. (Written by Qin Chao, Automobile House).